As more drivers switch to EVs, companies must start evolving the role they play in the new era of electric mobility. This evolution goes beyond simply installing reliable EV charging stations for employees and guests. Electric mobility will affect companies when it comes to fleet policies, awareness, and employee / commuter benefits.
Electric vehicle uptake on its own is rather easy to comply with—what most businesses need to consider, along electrifying their fleet, is providing EV charging options for their employees at home, and employees and guests at work. But fleet electrification and charging stations are just the tip of the iceberg. A hidden driver behind the transition to electric mobility is increased awareness of sustainable practices.
The latest survey conducted by CleanTechnica shows that the most self-reported reason for purchasing an electric vehicle is reduction of environmental impact. This shows that electric vehicle drivers tend to be more conscious about their carbon footprint and non-sustainable habits.
So, what does this mean for businesses? Here’s my take.
Almost every business will be required to develop and share sustainability practices with their shareholders and acknowledge sustainability as a critical KPI
The MIT Sloan Management Review published a report on The Business of Sustainability back in 2009, concluding that many companies struggle with the concept of sustainability and may have difficulty creating (or even finding) a compelling business case for sustainable practices. The survey revealed a pervasive lack of understanding among business leaders when it comes to corporate sustainability.
MIT developed the following framework for understanding the drivers and impacts of a sustainability effort by separating objectives into four categories.
Ten years passed since that report and business practices have gone through many changes. Sustainability is no longer just about environmental responsibility, it now includes ethical, social, and governance factors such as workplace and community relations, and compliance and reporting.
The social behavior of organizations is scrutinized from all corners of the marketplace—including by investors, employees, regulators, competitors, customers, and communities—and is factored into investment, business, purchasing, and employment decisions.
Stakeholders—including customers, shareholders, and governments—are paying more attention to sustainability and putting pressure on companies to act. Various policies and CO2 targets are being set to prompt companies to become more sustainable and contribute to how our planet and quality of living will evolve.
Setting sustainability goals and performance indicators as part of key business metrics will help businesses gain an edge on competitors. Additional benefits include:
Becoming an employer of choice for the most talented individuals (newer generations care and are passionate about sustainability and corporate sustainability practices)
Being able to access the best financing
Setting high standards towards supplier and supply chain partners, while increasing quality
And, of course, being the preferred choice of customers
Transportation will go beyond ownership. Businesses will have to diversify transportation offerings to include ride-sharing, car-sharing, and incentivize the use of clean transport
A recent survey by ING Bank found that 30% of Europeans with a driver’s license are interested in car sharing services, and more than 60% are prepared to share their car for money. The same survey reports that, in Europe, shared car fleets will grow from 380,000 to 7.5 million in 2035. In the US, MarketWatch reported that the car sharing market will surpass $11 billion USD worldwide by 2024.
With the acceleration of the EV industry, not only will the internal combustion engine (ICE) cease to exist, but there also may be fewer cars on the road.
Businesses can help combat congestion by empowering employees to choose services beyond car ownership. Companies, such as Netflix and Uber, provide a travel budget for employees to use car or ride sharing services during their employment (including weekends), reducing the need for (large) car fleets.
Public transport is also improving across the world, providing businesses with yet another means of transportation to tap into while developing appealing ways for people to use public transport.
Figure 4 - electric car charging at Amsterdam Schipol Airport
Amsterdam is a great example of such an ecosystem and is becoming a leader in smart mobility. The city boasts everything from reliable public transport and numerous bicycles paths to electric car sharing solutions. It also offers both corporate and consumer incentives to adopt EVs.
Businesses that adopt EV fleets will also need to think about management & energy sources
With cities becoming smart and companies going electric, energy sources also start to take an important role.
One hesitation business leaders face when considering electrifying their fleet, business, or building a business around electric mobility is the belief that electricity consumption will drastically increase. While there is some truth in this, the reality is that energy consumption will not increase nearly as much people generally believe.
Equity research firm, Redburn, expects that the average global electricity consumption from EVs will grow from around 8TWh in 2017 to 1,800TWh by 2040. While this is indeed a massive increase, it only represents 5% of the projected global electricity consumption in 2040. EVs are extremely energy efficient when compared to internal combustion powered vehicles.
The implementation of a scalable, smart, and easy-to-use charging infrastructure is a key first step, followed by renewable energy sources. One of the hidden positive impacts of electric mobility is that the demand for renewable energy will exponentially increase. Currently, consumers who go electric mainly do so for sustainability purposes—to contribute to better air quality, while reducing CO2 consumption.
As a business, this is an important aspect to take into consideration when adopting sustainable mobility as it helps accelerate the transition to a zero-emission world.
Final thoughts on what businesses can do to advance sustainable mobility
There’s more to electric mobility than just cars. On a broader level, electric mobility is about raising questions regarding sustainable practices, both on the business and individual level.
On a personal note, prior to joining EVBox, I rarely questioned the type of transportation I used, the food I consumed, or the sustainability practices of the companies I worked for. Four years after joining the organization, I am much more conscious about the type of transportation I use (avoiding flights or trying to offset my CO2 emissions if there's no better alternative), the food I consume (reduced meat consumption), and prompted EVBox to look into what sustainability means to us (via our products, actions, and even when choosing our new headquarters).
Being part of this transition toward a zero-emission world changed my perspective—not just about the cars we own and use, but also about the whole ecosystem. While nothing is perfect, this transition looks like a brighter option than the system we currently have in place.
Businesses can help accelerate this transition. It’s only a matter of time…and choice.